Neon Commercialism
Neon Commercialism
2011

Ferrari

115 x 89 cm

Neon

Edition of 5 + 1 AP

 

In this set, the artist explores the perceived association of Western brands and their logos emblazoned in our contemporary psyche. Almost alit with burning religious flame, the logos and their unexpected Farsi transliterations create poignant images of a globalized diaspora of these commercial enterprises. Hermes, Puma, Ferrari, and their kin, contain a degree of shock in their unexpected reincarnation in Middle Eastern letters, which is not the norm in the modern Orient. Intentionally using a Farsi typeface used in traditional poetry and scripture, Parnes’ series thus bring life to the old adage, “lost in translation.”



Puma

2011

115 x 89 cm

Neon Edition of 5 + 1 AP



Lacoste

2012

115 x 79cm

Neon Edition of 5 + 1 AP



Porsche

2012

100x 89 cm

Neon Edition of 5 + 1 AP